Putting Your Customers to Work for You

How is your organization using traditional or new marketing tools and technologies to put your customers to work for you and your organizations bottom line success?

Focus groups, on line customer satisfaction surveys, blogs, win/loss surveys, webinars with a Q&A session for feedback are all examples of attempts to extract information from customers on how to improve your product or service and put them to work for you.

The value of your customer goes beyond the point of sale.  Perhaps the most valuable and least appreciated aspect of having a customer is the ability to utilize their feedback to grow your brand, to improve your product or service, enhance pricing or packaging of bundled services, and many many more opportunities if you take a strategic look at your customer and business model.

Please share something you have done to extract value and "put your customers to work" to increase your sales and marketing effectiveness.