Apple Strategy

Here is one bloggers interesting thoughts on Apple's strategy from Google finance:

"Big picture--Apple is putting in place a grand digital strategy, which
guarantees the user the best possible experience.  Most of it is now
visible:

1.  Control the distribution of movies, television, music, podcasts
and games. (iTunes).

2.  Control the consumption of all digital media. (iPods, Apple TV,
computers, monitors, later TVs).

3.  Control the creation of media (Laptops and Desktops, Final Cut
Pro, iPhoto, Aperture, Garageband, Pages etc.)

4.  Control personal communications (iPhone, iChat, email, texting, to
come--video messaging).

What's left to put in place?  Leopard--the solid underpinnings of
everything to come; gaming (just got a commitment from EA to develop
for the Mac); movie distribution deals with both indies and studios
for purchases as well as rentals; making iPhone work WITHOUT AT&T or
any other wireless provider (iChat on wifi and/or creating their own
cell network after the ATT deal allows);  adding functionality to the
iPod/iPhone (GPS, live P2P videocam, a million safari based apps
etc.)  And of course constant improvement of the hardware to do all
this.

Expansion of the stores, upgrading the laptop and desktop lines,
excellent customer service are all in service of the above.

Apple will be making money on every part of the digital media
revolution: creation, distribution and consumption.  Ka-ching, Ka-
ching, Ka-ching.

This is a huge undertaking and will eventually create the world's
biggest digital media company.  There will be two steps forward to
every step back.  Old media will take its time to embrace Apple, but I
believe its a juggernaut that can't be stopped.

As far as the next major product launch, I agree that Leopard is most
likely the next big one.  But I can't emphasize enough that these new
products are all pieces of the puzzle that augment each other, have a
halo effect for Apple products and work together in perfect symmetry."