On Demand Services Go to Market Strategy Evolving

Great article about Serena Software in SmartMoney (and there are many) including BSG Alliance whose go-to market strategy is wrpapped around Web 2.0, SOA and SaaS services.

The research gem from the article according to Gartner, "Worldwide total software revenue for software as a service (SaaS) within the enterprise software markets is projected to surpass $5.1 billion in 2007, a 21 percent increase from 2006 revenue. The market is poised for strong growth through 2011, when worldwide revenue will reach $11.5 billion." ("Gartner Issues SaaS market report" ~ eBizQ.Com, August,9 2007)