"Software is Strategic. Software is Business"
If you haven't had a chance to read the book "Three Billion New Capitalists" by Clyde Prestowitz and you are a small or medium business executive or a strategist you must read it now. The title quote is from the book and more specifically Chapter 5 "Serviced in India" and helps explain how India's dominance in IT outsourcing came about in 1965 when America decided to stop supplying India with critical electronics equipment during its war with U.S. ally Pakistan. The whole book is a strategy gem and truly provides a strategic view of the paradigm shift that's been in the making for many years now but some small and medium businesses have not come to terms with yet. What is your SMB strategy to tap into the "Chindia" market?

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