Strategy + Solutions

Blogging: High ROI Marketing Tool

The New York Times ran an article today in the Small Business section that discusses blogging as a marketing tool. 

The Google Vs. Wikipedia Throwdown!

According to this article from the Times Online we are going to see an epic battle between google's (knol) and wikipedia.  It should be an interesting strategic battle.  Google is the business authority on go to market strategy and has been a tour de force and master at creating enduring technology tools for the masses.  It wouldn't be surprising to see them dominate yet another aspect of search given their brand power and domination of all things net.

David Novak: CEO and Chairman of YUM! Brands

During this holiday season buy "The Education of an Accidental CEO" by David Novak for yourself or someone you respect who shares the joy of being a small or medium business executive, manager or owner. Here is a nibble:

David's words sum up the essence of the successful practice of business: "I work hard to create a culture that will attract and retain the top people because everything else follows from there.  If we have great people working for us, then we can do a better job of making our customers happy.  If we have great people working for us, then we can handle any problems that come our way.  If we have great people, we can do just about anything."

and...  "Life's too short not to do what you love if you get the chance.  Besides, you never know what you are capable of until you give it a shot."

This book has numerous strategic gems for your business and personal life.  You'll feel good about spending your time absorbing the content and at the end of the day you'll be better off because you took the time to read the book.

Tech Spending

Article from CNNMoney.com discusses IDC and Gartner studies that indicate tech spending appears to be slowing down.