Strategy + Solutions

The Map Every Organization Needs -- A Map to Your Customer

Management consulting firm Strategy+Solutions International provides services for venture capital backed start-ups, small and medium businesses and divisions focused on the SMB market within Fortune 500 companies. Our goal is to provide sales & marketing VP's, Directors and Managers with strategic insights and actionable go to market strategies for a new product or service and/or how to improve existing market share for products or services that have hit the proverbial "wall."  Our services can help you and your business team by providing mission critical information and analytics and an objective context for internal discussions regarding your go to market strategy.  Below are examples of the key elements and fundamental questions we can help you and your team address and answer during a typical client engagement:

1. What is the most actionable market segment?  Who is your ideal or target customer? We conduct custom independent market research to help your organization collect and segment your customers properly.  You might be surprised about what you learn!  Are you properly allocating marketing dollars/budget to the right segment(s)?

2. What is the size and outlook of the market for your product or service?

3. What is the profit potential of the product or service you are offering?  We offer pricing elasticity and analysis studies to help you best enter the market or correct the pricing on existing products or services.

4. What buying behaviors does your customer or potential customer exhibit for your product or service?

5. What is the customer decision making process?  We conduct careful research leading to a decision matrix map to help guide your sales and marketing efforts.

6. What are the needs and expectations of your customer?

7. What are the competitive dynamics within your market or industry?  How will they influence your product/service go to market entry?

8. What are your customers channel or sourcing preferences?

These are some of the issues we address with our go to market service portfolio.  We consider this service as a map to your customer. To learn more please contact Strategy+Solutions International at 512-334-6520 or email us.

Organizational and Managerial GPA

The key measurement for success in school in most people's minds is one's G.P.A or grade point average.  The success of a small or medium business or division within a Fortune 500 can be measured using the same letters.  The GPA we have created to train companies to improve sales, marketing, operations, the strategic planning process or bottom line results consists of an organization's goals, priorities, and actions.  These key elements could consistently dictate success or failure within your business. 

Tom Watson, the founder of IBM, was once asked what he attributed the incredible success of IBM to and he said three things:

1. He created a very clear image in his mind of what he wanted the company to look like when it was done.  (GOALS)

2. He then asked himself how would this ideal company have to act on a daily basis to look like the one in his mind? (PRIORITIES)

3. Then in the very beginning of building his company, he began to act that way. (ACTION)

How can you and your team or organization use this metaphor as a daily discipline to improve your sales, marketing, technology or operational results?  To learn more about public speaking engagements and training please email SSI.